Founder Ben Gorham To Leave Byredo

Byredo Founder and Chief Creative Officer Ben Gorham is leaving the company. Byredo, founded in 2006, was acquired by Puig in 2022. The Swedish brand is best known for fragrances such as Mojave Ghost and Gypsy Water. In the past two decades Byredo expanded into makeup, body care, fashion and homeware.

When Puig acquired Byredo, Gorham agreed to remain as chief creative officer for three years. Now, with the contract up, Gorham is moving on.

“I am proud of what we were able to achieve over a 20-year journey and [I] am confident in a bright future for Byredo,” Gorham told WWD and Business of Fashion. “The brand has a strong identity that I now fully entrust with Puig as I look to embrace new opportunities.”

Marc Puig, chairman and CEO of Puig, said: “It has been a great privilege to collaborate with such a high-caliber founder, and we are proud of the partnership we have had with Ben Gorham over the past three years.

“At Puig, we have a strong track record of inheriting the legacy of a brand’s founder and, while remaining very respectful of its roots and raison d’être, nurturing and fostering its next chapter of growth.

“Ben did a remarkable job in creating a unique and special proposition with Byredo, and we will work hard to protect its identity while unlocking its tremendous potential for the future.”